Great whiteboard vid on pitching SEO to Clients/Employers

Posted in: SEM / SEO Blog, Search Engine Marketing by admin on September 5, 2010 | No Comments

SEO for Bing Is Not The Same As SEO for Google

Posted in: SEM / SEO Blog, Search Engine Marketing, Search Engine News by admin on June 8, 2010 | No Comments

It is widely known that Bing is gaining major ground in searches, and could even have the potential to surpass Yahoo.  SMX Advanced started this morning in Seattle. During the “SEO for Google vs. Bing: How Different are They?” session, Janet Miller of Search Mojo took what she described as a “big picture” look at the differences between the 2 engines. She initially covered the differences in which both engines display results.

One of the major differences between the user experience of Bing and Google is Bing’s “Document Preview”. Janet said that there were 3 areas where Bing is getting it’s info. for the preview:

• uses the H1 tag if different from the title tag
• first paragraphs of info from the page
• uses contact info if available on page

Also, it seems Bing has been weighing links more than Google, mainly because they have not been around as long as Google, and may be a bit naive.

Google Wonder Wheel for SEO

Posted in: SEM / SEO Blog, SEO Copywriting by admin on May 11, 2010 | No Comments

It has recently been tested that if one takes advantage of adding G Wonder Wheel suggestions to a blog post geared towards ranking for one specific keyword, then that main keyword should rank better as well.  For example, when doing a search in G for “sales jobs” , then clicking on the left nav “Wonder Wheel” we return G’s best supporting keywords related to that term.

The keywords returned this time were:

Sales recruiters

Monster

Software sales jobs

Marketing jobs

Medical sales jobs

Entry level sales jobs

Pharmaceutical sales jobs

Sales management jobs

These suggestions are considered the most relevant supporters of the main keyword. So, it is thought that if we include some of these keywords in a post that sends a link to a site with the main keyword being “sales jobs”, then this post and it’s links should be considered more relevant for that term, therefore getting juice from G.

Thoughts?

~Stephen

Some Quick Keyword Management Advice

Posted in: Keyword Research, SEM / SEO Blog by admin on May 10, 2010 | No Comments

From SEO Design Solutions… Interesting:

There are three stages to managing keywords for an SEO campaign. The steps are (1) research and discovery (2) preparation and (3) acquisition. What happens in between determines if you achieve a favorable position and whether or not rankings digress as a result of neglect.
Search Engine Optimization Keyword Management

The Three Stages of Keyword Acquisition:

* The original spike
* The roll over affect
* The comeback

Managing these three stages (frequency, stability and trust) are critical in maintaining buoyancy in the search engine result pages. You are either (1) breaking into a new SERP from scratch with a new keyword (2) improving the rankings for a previous keyword or (3) defending your position from others. Continue reading “Search Engine Optimization Keyword Management” »

See more great SEO blog posts at SEO Design Solutions.

How to Become a Link Magnet | SES NY

Posted in: Link Building, SEM / SEO Blog, Search Engine Optimization by admin on March 23, 2010 | No Comments

SES NY

Today I sat in the 2nd row of a wonderfully informative lecture partially given by SEOmoz founder Rand Fishkin on attracting links. Please read on for some really great information.

Link Magnets: A New Paradigm in Link Acquisition

Using Twitter as a Sitemap

Posted in: SEM / SEO Blog, Search Engine Marketing, Search Engine News, Search Engine Optimization by admin on March 20, 2010 | No Comments

Using Twitter as a Sitemap

Here’s a great post I found on how it is now believed that Twitter is definitely crawled by Google, and not just for real-time search, but by posting links in twitter, it can increase the speed at which google indexes your page by a lot! Read on and enjoy.  Great post on SEOmoz!

http://www.seomoz.org/ugc/using-twitter-as-a-sitemap

Video SEO | The Best Way to Get Your Video Indexed in Google

Posted in: SEM / SEO Blog, Search Engine Marketing, Search Engine Optimization by admin on March 12, 2010 | 1 Comment

Video SEO | The Best Way to Get Your Video Indexed in Google

So, you have a great site, and put out informative videos. When a search is performed in Google and your video page comes up in the search, it appears as a regular search engine result listing.

A friend of mine owns a successful web design and emerging web apps company called Forge3, Ltd.  He posted a great video on developing technologies to watch in 2010. Here’s what the search looks like:

So how do you get your search to be WAAAY more click-friendly like this?:

The best way to start the process is by generating a Video Sitemap. Didn’t know they existed? Check out this great article on the matter of video sitemaps and how they are GREAT for SEO of video pages on your site.

SEO Basics – Tip 1

Posted in: SEM / SEO Blog, Search Engine Optimization by admin on March 7, 2010 | No Comments

From SEO Design Solutions:

Co-Occurrence

All parts of your website should accentuate your relevance. Of the most important are the first occurrence of a keyword in the title, url (www.example.com/buy-trucks-online.html), and the h1 (your main header tag) which signifies what that page is about.

If all three of these parts are support the same keywords (“buy trucks online”),  that is considered high co-occurrence. Other variables for co-occurrence are meta description, inbound links and tags.

Lastly, it ALWAYS helps to have the keywords located within the text on the page.

I can say from personal experience in the business that if one follow JUST THIS ONE tip, they could begin to rank right away (depending on the level of competition).

Another tip would be to gain links to your site from other sites in your network. Google and the other search engines love to see links to your site.

20 SEO Tips for 2010 – Tip 6

Posted in: SEM / SEO Blog, Search Engine Optimization by admin on February 1, 2010 | No Comments

Manage Outbound Links - Try to cap outbound links per page to fewer than 50 links for larger pages (10 for top level pages that need more ranking factor).

• The more links that leave a page, the less ranking factor the elements on that page have as equity. The only instance when this is not a concern is if the page itself is augmented from other strong internal pages or have strong inbound links from other sites to offset the hemorrhaging effects of excessive links leaving a page.

from SEO Design Solutions

20 SEO Tips for 2010 – Tip 5

Posted in: SEM / SEO Blog, Search Engine Optimization by admin on January 28, 2010 | No Comments

Naming Conventions – Use proper naming conventions (subject or keyword first, then plural variation, modifier, then tag line).

• Here is a more useful post about how to use meta titles, descriptions and naming conventions, but the gist is simple. Create a hierarchy based on a relevant platform of topically reinforcing semantics using keyword clusters and related synonyms to toggle relevance from what search engines deem as the co-occurrence matrix.

from SEO Design Solutions