SEARCH
Search Engine Marketing consists of two parts: Search Engine Optimization (SEO) and Pay-Per-Click (PPC):
(SEO) Organic Search Engine Optimization
Search engine optimization involves on-page and off-page techniques that make your site as easy as possible for search engines to find. These include:
- proper keyword research and then target those keywords
- title tag and meta description specifics
- keeping the site consistent
- link-building strategies between your site and others of the same niche