Archive for January, 2010

Naming Conventions – Use proper naming conventions (subject or keyword first, then plural variation, modifier, then tag line).

• Here is a more useful post about how to use meta titles, descriptions and naming conventions, but the gist is simple. Create a hierarchy based on a relevant platform of topically reinforcing semantics using keyword clusters and related synonyms to toggle relevance from what search engines deem as the co-occurrence ...
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Dynamic URL’s – If pages are dynamically created, try to remove or rewrite as many parameters in the URL as possible or use URL / Mod rewrite.

• Any time you have session data or query string parameters in a URL, you are decreasing the possibility of indexation. Particularly if there are conventions such as ?PID=23D-55.aspx trailing along, when a SEO friendly naming convention could have taken its place with a bit of programming. You can rewrite entire segments, sub folders, categories, ...
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Orphaned Pages and Dead Ends – check for orphaned pages to determine if pages are linked sufficiently to ensure crawling.

• If you have a page or sub folder in a website that is only linked to from a few pages, then you cannot possibly expect that page to rank well in search engines. If you yourself will not “endorse” a page by linking to it properly (contextually from keywords in the body copy) or from the primary or secondary navigation, then ...
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Indexation and Crawl Frequency – See how many pages are crawled in a site to determine crawl frequency.

• If you have a home page that is crawled regularly and your internal pages are ignored, then this is often a result of lack of internal or external links.
• You can implement sitemaps on a folder by folder basis, then link from the footer in a site template to a maser sitemap page (where all the mini sitemaps are linked to) to increase indexation. ...
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