Archive for 2010

It is widely known that Bing is gaining major ground in searches, and could even have the potential to surpass Yahoo.  SMX Advanced started this morning in Seattle. During the “SEO for Google vs. Bing: How Different are They?” session, Janet Miller of Search Mojo took what she described as a “big picture” look at the differences between the 2 engines. She initially covered the differences in which both engines display results.

One of the major differences between the user experience ...

It has recently been tested that if one takes advantage of adding G Wonder Wheel suggestions to a blog post geared towards ranking for one specific keyword, then that main keyword should rank better as well.  For example, when doing a search in G for “sales jobs” , then clicking on the left nav “Wonder Wheel” we return G’s best supporting keywords related to that term.

The keywords returned this time were:

Sales recruiters

Monster

Software sales jobs

Marketing jobs

Medical sales ...

From SEO Design Solutions… Interesting:

There are three stages to managing keywords for an SEO campaign. The steps are (1) research and discovery (2) preparation and (3) acquisition. What happens in between determines if you achieve a favorable position and whether or not rankings digress as a result of neglect.
Search Engine Optimization Keyword Management

The Three Stages of Keyword Acquisition:

* The original spike
* The roll over affect
* The comeback

Managing these three stages (frequency, stability and trust) are critical in ...

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SES NY

Today I sat in the 2nd row of a wonderfully informative lecture partially given by SEOmoz founder Rand Fishkin on attracting links. Please read on for some really great information.

Link Magnets: A New Paradigm in Link Acquisition

Using Twitter as a Sitemap

Here’s a great post I found on how it is now believed that Twitter is definitely crawled by Google, and not just for real-time search, but by posting links in twitter, it can increase the speed at which google indexes your page by a lot! Read on and enjoy.  Great post on SEOmoz!

http://www.seomoz.org/ugc/using-twitter-as-a-sitemap

Video SEO | The Best Way to Get Your Video Indexed in Google

So, you have a great site, and put out informative videos. When a search is performed in Google and your video page comes up in the search, it appears as a regular search engine result listing.

A friend of mine owns a successful web design and emerging web apps company called Forge3, Ltd.  He posted a great video on developing technologies to watch in 2010. ...

From SEO Design Solutions:

Co-Occurrence

All parts of your website should accentuate your relevance. Of the most important are the first occurrence of a keyword in the title, url (www.example.com/buy-trucks-online.html), and the h1 (your main header tag) which signifies what that page is about.

If all three of these parts are support the same keywords (“buy trucks online”),  that is considered high co-occurrence. Other variables for co-occurrence are meta description, inbound links and tags.

Lastly, it ALWAYS helps to have the keywords located within ...

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Manage Outbound Links - Try to cap outbound links per page to fewer than 50 links for larger pages (10 for top level pages that need more ranking factor).

• The more links that leave a page, the less ranking factor the elements on that page have as equity. The only instance when this is not a concern is if the page itself is augmented from other strong internal pages or have strong inbound links from other sites to offset the hemorrhaging ...
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Naming Conventions – Use proper naming conventions (subject or keyword first, then plural variation, modifier, then tag line).

• Here is a more useful post about how to use meta titles, descriptions and naming conventions, but the gist is simple. Create a hierarchy based on a relevant platform of topically reinforcing semantics using keyword clusters and related synonyms to toggle relevance from what search engines deem as the co-occurrence ...
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Dynamic URL’s – If pages are dynamically created, try to remove or rewrite as many parameters in the URL as possible or use URL / Mod rewrite.

• Any time you have session data or query string parameters in a URL, you are decreasing the possibility of indexation. Particularly if there are conventions such as ?PID=23D-55.aspx trailing along, when a SEO friendly naming convention could have taken its place with a bit of programming. You can rewrite entire segments, sub folders, categories, ...
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Orphaned Pages and Dead Ends – check for orphaned pages to determine if pages are linked sufficiently to ensure crawling.

• If you have a page or sub folder in a website that is only linked to from a few pages, then you cannot possibly expect that page to rank well in search engines. If you yourself will not “endorse” a page by linking to it properly (contextually from keywords in the body copy) or from the primary or secondary navigation, then ...
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Indexation and Crawl Frequency – See how many pages are crawled in a site to determine crawl frequency.

• If you have a home page that is crawled regularly and your internal pages are ignored, then this is often a result of lack of internal or external links.
• You can implement sitemaps on a folder by folder basis, then link from the footer in a site template to a maser sitemap page (where all the mini sitemaps are linked to) to increase indexation. ...
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